Dr. Harris, don’t forget Euphoria this weekend!

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A Mission. A Vision. A Dedication to Excellence.

Founded in 2006 by platinum-selling singer and songwriter Edwin McCain and restaurateur Carl Sobocinski, euphoria educates, entices, enlightens, and entertains.

This highly anticipated weekend-long event includes exclusive tasting events, cooking demonstrations and wine seminars, as well as multi-course dinners and live musical performances. Dedicated to excellence, euphoria features domestic and international wines, celebrity chefs, master sommeliers, and national recording artists.

Every September this long weekend event shines a spotlight on Greenville, South Carolina¹s thriving Culinary and Arts Communities. Greenville, situated at the foothills of the Blue Ridge Mountains, stands out with its award-winning downtown, vast entertainment options and diverse population.

Supporting the community, proceeds from euphoria fund Local Boys do Good, the 501 (c)(3) created to benefit local non-profit organizations. euphoria, a weekend destination event, impressed all with its passion for quality and value.

The objectives were four-fold:

  • To create a destination event for food, wine and music lovers across the country
  • To highlight the Culinary and Arts Communities of Upstate South Carolina
  • To promote tourism in Greenville, SC
  • To raise money to give back to the community


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