Greenville native James H. “Jim” Morgan came home last week, saying he measures success by the dozens and his company is poised for significant growth.
“I think it’s safe to say that the last couple of years we have evolved from a turnaround story to a growth story,” the Krispy Kreme Doughnuts Inc. chief executive told GreenvilleOnline.com. “One thing I’ve learned also – it’s a whole lot more fun to build than it is to tear down.”
Morgan, 65, was in Greenville on Tuesday to help open the company’s new location on Woodruff Road.
It afforded a glimpse of the future – a smaller retail operation with 2,300 square feet and a production line, created with the help of the company’s research and development unit, that generates 110 dozen doughnuts an hour.
Morgan is the son of the late Heyward Morgan, who owned a chain of theaters and bowling alleys and was one of the founders of Triangle Construction Co.
Jim Morgan is a graduate of Greenville High School and Vanderbilt University.
Morgan’s father was from Greenville, as were generations before him, according to a biography supplied by the company. His mother still lives in Greenville, and he visits her every few weeks, Morgan said.
He lived in the Augusta Road area and as a young person, often went to the Krispy Kreme at the end of South Main where it split off into Augusta Road and Pendleton Street, Morgan said.